Author: Brian Kenyon

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SEO Keyword Search – Organic Keyword Value (OKV) is…

What is Organic Keyword Value (OKV) and why is it important?

When researching for the best SEO Keyword Search to use for your webpage Organic Keyword Value (OKV) is an important SEO metric to use.  This metric helps you compare the cost of your SEO Content Marketing efforts against the cost of your PPC Paid Search Advertising in Google Adwords.

We calculate this number with the following formula:

OKV = # of clicks on the SERP link x average CPC for the keyword

The ultimate goal is to have your OKV be higher than your actual Cost of that Keywords you are paying for in Google Adwords.

PPC is a Sprint and SEO is a Marathon

To determine whether to pay for keywords on Google with PPC or take time and spend money on SEO keyword search, content writing and production it is really a matter of 2 factors.

Time and Money.

How long is your marketing program and how long do you want the content to last?

How much do you want to spend on your marketing program and creating your content?

If you have a short marketing program, for example, an upcoming event it would probably be more cost efficient to pay for Adwords for a limited time and create a landing page to entice and capture leads.

However…

If you are a topic authority and can cost-effectively write a blog article or produce a video or podcast with a transcript and promote the content through Social Media Marketing, and Earned traffic the total cost of that effort will in the long run generally will be less expensive that paying constantly for clicks on that keyword.

Please contact us to see how to determine the OKV for your website.

 

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Example Website Brief

Here is a brief punchlist of the items we can offer when setting up a new website and starter marketing program for your business.

This package can range between $3500 – $8000 depending on the complexity of the project and the amount of work required in gathering and creating all the necessary content, social media pages, and Search Engine Marketing (SEM) startup programs that will allow your business to be found by your target customers.

  • Website Hosting for 1 year and domain registration.
  • Website Theme selection
    • We will work with you to setup the best theme for your company and will adjust and plug in the images that you give us.
    • If you already have a website we can evaluate it and make landing page and content recommendations to help improve your conversion rate or drive more target customers to your website through SEO optimization.
  • Design and create several pages of content optimized for SEO.
    • We will need the actual copy from you initially and can then evaluate it for SEO and add it to the pages.
    • Example pages
      • Homepage
      • About Us Page
      • Services Page
      • 3-5 sub services pages as needed
        • Sub service pages will be optimized for the particular topic and will link from your master services page.
      • Contact Us page
        • This will be setup to email responses to you and will be tracked as Goals in analytics. We will also create a pop under so people can contact you from any page or specific pages from your website.
      • Testimonials page
        • We will need testimonials if you have them and will setup a marketing program that will create an easy way for customers to rate, review, and give transparent feedback on your business.
      • Portfolio page
        • We will need multiple images with descriptions of the work that was done along with a customer testimonials if possible.
      • Additional pages as needed
      • Import of blog posts and 301 redirects from older original content as needed
  • Google Analytics Setup
    • This allows us to look under the hood to see how your website is performing and where your customers are coming from. This will be used for tracking purposes and monthly reporting.
    • Google Data Studio Dashboard
    • We will setup an online dashboard that you can easily access at any time that will show you how your website is performing and will track Key Performance Indications (KPIs) such as:
      • The number of people visiting your website.
      • Where your visitors are located.
      • How many pages they look at.
      • How much time they spend.
      • What devices they are using.
      • The cost of your adwords spend.
      • The average cost per click you are paying.
      • The average cost per lead you are paying.
      • The conversion rate of your website for the visitors to your website and how many convert to leads
      • The return on your Ad spend or (ROAS) to let you know for example for every $100 you spend on advertising you are getting $400 in return which would be 400% ROAS
      • The keywords people are searching for to find your website
      • The Organic Keyword Value (OKV) that is driving traffic to your website. The OKV is essentially the equivalent of what you would have spent if you paid for someone to click on an adword link that targeting that keyword.
  • Facebook Page setup or evaluation  (If you have or want one)
  • Instagram Page setup or evaluation (If you have or want one)
  • Facebook Ads setup with 2 initial ads*
  • Google Adwords account setup with 2 initial ads*
  • Google My Business Page (We will need your business address and the registration code that you get in the mail from Google to verify your listing)
  • 1 hour of maintenance a month for the next year upon launch.
  • Monthly PDF report on traffic and leads from website
The monthly advertising budget and ad spend will be charged to a credit card you specify and set at a monthly budget you approve.
We typically recommend spending $200-$400 per month on both Facebook and Google Adwords targeting your target market.
We will also work with you to come up with a budget that aligns with the value per customer for your business ensuring that there is actual Return on Investment (ROI) from the digital marketing programs that are setup and a profitable ROAS for your Ad Spend.

 

 

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Hello world! Hello Digital Marketing.

Hello World!
Hello Digital is a Digital Marketing agency in the North Boston Area who design, develop, and deploy digital marketing programs and websites utilizing Drupal 7-8 and WordPress.

We consult with clients to determine their business goals and objectives and then determine best next actions for increasing relevant traffic as well as enhancing and optimizing the user experience with better usability, design, tracked KPIs, Analytics, and relevant content.

We also help companies at obtaining leads through content strategy and the latest digital marketing tactics to increase brand awareness and drive traffic to your website.

We follow a 3Cs Process.

Consume:

We discover the business objectives and the target user experience by listening not only to the business but the target audience to create researched personas.

Connect: Analytics

We research the current SEO, PPC, Email Marketing programs and website analytics to confirm and identify new target customer personas for the business.  From this information we learn what channels fit best with the brand story and users needs.  We then setup and confirm email marketing systems,  social media accounts, and landing pages that are tracked in Google Analytics.

Create: Content

We produce a compelling and engaging digital marketing strategy with a compelling brand story and use inbound marketing tactics that will drive valuable leads to the client.

If you are interested in learning more or working with us
Contact Us Today!